The Challenge.

Cheers Cut opened its first shop in America at Flushing in July 2016, bringing trendy Taiwanese inspired cuisine to New Yorkers. Cheers Cut introduces to American its signature 12-ounce gigantic crispy chicken. A specially designed sleeve is needed to contain the piping hot chicken slice.

As a Franchisees, Cheers Cut was faced with the need to generate awareness on a local scale through media that would reach new audiences and engaged supporters alike. Their growth and impact are contingent on gaining new supporters and reaching young people who aren't aware of their food, so Cheers Cut needed something dynamic and big to break through the engagement plateaus and expand their reach.

What we did.

Working as part of Cheerscut’s dedicated marketing communications group, our team focused on the sense of branding itself, crafting a series of posters and articles, exploring its physical and emotional importance from different points of views.

In order to make Cheers Cut the nationwide success it became, we brought our people- the focused creativity to the table. We completely designed the look of the menu and posters, using new images that represent their food. We incorporated the new look into their sales materials and created specific social media pages in order to promote at any given time when someone completed the challenge.

Cheers Cut - 赤炸风云USA

Cheers Cut - 赤炸风云USA

Cheers Cut - 赤炸风云USA